We went with bold statements and cheeky puns as our marketing strategy.

A snippet of the Carcassonne tutorial in action.

Another facet of Dized – the Rule Lookup Tool.

A commercial featuring decidedly not nerdy nerds.

The Dized team.

Description

At Playmore Games, I was Product Manager on Dized – an app that teaches users to play board games through interactive tutorials, as well as having other board game related digital content and community features.

Working at Playmore Games, I had taken on a wide variety of roles within the company. First and foremost a Product Manager, I had also been responsible for marketing, design, client relations, convention planning, and even a small bit of programming. I was the first employee of Playmore Games, and as our team grew from 4 people to 15 in the span of 2 years, I went from being an active developer, working on every facet of Dized, to becoming a manager of my own team and helping to consult with others.

In August of 2017 we ran a successful Indiegogo campaign and raised over $150,000 with over 4000 backers, making us the most successful app on the platform. I handled creating the front page, overseeing the launch, and heading marketing for the first week of the campaign. After that, I concentrated on leading the design team in creating marketing material which on the final few days gave us the biggest boost of our 31 day campaign.

Role

Product Manager, Designer, & a bit of everything

Date

April 2016 – Present